Retail Projects
FEDON 1919
The Giorgio Fedon brand, first known as a leader in the eyewear design and production, is specialised in high quality leather bags and accessories production with modern design and finishes.
Project Details
Brief
Create a new boutique design for the Asian market that could elevate the original concept design maintaining the identity and values of the brand.
Scope
Concept Design
Location
IFC, Hong Kong
The concept we created for Fedon was inspired by the heritage of the Italian “La Bottega” (studio of a master artist). Striking the contrast between industrial metal and warm, parquet wooden flooring, we recreated the traditional workspace where the stories of exquisite and timeless craftsmanship come alive.
The neutrality of warm greys and timber details create the perfect base to highlight the iconic Fedon bright orange that adorns the samples wall.
